Things brands need to understand if they want to make commercially effective work that celebrates and includes diverse groups.
In this collaborative study in partnership with System1Group and DECA
Diversity Media Consultancy, we explore how more diverse advertising connects better not
only with those groups directly represented on screen, but also the public at large.
As brands and businesses reevaluate what it means to be truly inclusive, this new research demonstrates why OOH is essential to inclusive marketing and why it matters for brands to reach diverse communities.
This report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity, and age in marketing. WFA has published a new guide on diversity and inclusion in the marking industry, providing brand marketers and their agencies with insights and actionable recommendations to improve performance in this critical area.